Olivia and Madeleine made the experience of buying my beautiful gown seamless. Both were so very kind, encouraging and knowledgeable during our appointment. So excited for the finished product and so grateful to have bought my wedding gown locally, from such a great business.
Jordan Douglass

The Southern Swan was the most beautiful personalized bridal shop! The staff was soo attentive and really made me feel Soo incredibly special. 10 out of 10 Stars! Most amazing experience, I can’t say enough of how wonderful I felt during my appointment. Thank you soo very much! I love my dress and my veil! I will be the most beautiful bride on my wedding day thanks to you!

Ashli B.

The Southern Swan provided the personalized, expert guidance that I was hoping for my daughter as she chooses the most important dress she'll ever wear! Olivia is charming, knowledgeable, and talented but what stands out most is her desire for the bride to feel beautiful and confident.

Michelle Digioia

This bridal boutique is an absolute gem! The day before my appointment, Olivia reached out asking what I envisioned for my big day so she could have a few dresses ready. Day of appointment....first dress I tried on was the one! Olivia and her staff were extremely helpful in picking out my dream dress. The boutique caters to one client at a time which eases the overwhelming shopping experience. I have been to nearly five bridal stores and this was the best experience! Thank you, Olivia!

Abigail Campos

My daughter picked her dress today. The whole experience was wonderful. It was an intimate, joyful, and fabulous day. Olivia and her team are all about the details and making sure it is a one on one consultation without interruptions. Make sure your dream dress works with your vision of your wedding while making sure you are wearing something stunning and not commercialized. You will not regret one moment in this store. From formal attire for brides, bridesmaids, mothers of the bride, or groom, you are where you will find exactly what you need. Olivia, you have a fabulous boutique that Lakeland certainly needed!

Raquel DeWitt Conley

Absolutely incredible experience! Olivia was very thoughtful with facilitating a dream experience for wedding dress shopping. She took the time to get to know my family and me during my appointment. I never thought I would cry when finding my dress but her attention to detail and magical touch brought me to tears! She has a gift and I feel so blessed I found her shop.

Hannah Rodemsky

Olivia is amazing. I didn’t end up finding my dress with her, but her overall goal is for the bride to be happy and she knows what she is doing! She actually recommended the place I ended up finding my dress after getting a sense of my style. That to me is amazing service! She offers such individualized, personalized service. She provides an intimate, one on one consult to get to know your style and show you the dress she handpicks for you. She was a delight and it broke my heart to not go with her, but she was so sweet and I know she is and will be around for a long time to come to Lakeland! Truly a gem!

Regan Smith

10/10 recommend Southern Swan Bridal! I had a dress I planned on using from 5 years prior and it didn’t work out due to sizing. I of course panicked and Olivia and her team helped calm me down and found a new dress that day! I told her what I wanted and she found the perfect dress for me on the first try, within my budget! The customer service I received was incredible. Came back for my daughter's bridesmaid dress. If you’re a bride, this shop is a must for wedding dress shopping!

Sam Campbell

I called Olivia two days before I was supposed to leave for my wedding looking for a pair of earrings. She quickly responded and texted me pictures of earrings she had in the store. We made an appointment for the next day and I found the perfect pair! I brought in my hairpiece and showed her my dress. She took the time to explain what earrings would match best and also match my wedding ring for my detailed pictures with photos. The boutique is beautiful and intimate. I left SO HAPPY. Thank you, Olivia!

Danielle B.

Olivia was absolutely wonderful to work with. She made me feel beautiful and, more importantly, heard. She helped me find my absolute perfect dress and I very much look forward to my final fitting. I highly recommend The Southern Swan to anyone in the area looking for a fun, helpful, and gorgeous wedding dress shopping experience.

Lindsay Underhill