A beautiful bridal boutique nestled in the city of Lakeland, FL the Southern Swan was founded on the belief that kindness, respect, and graciousness create sacred moments. That finding the perfect gown for every bride is not just about the “gown” but empowering every woman to feel the very best on their most important day.
At the Southern Swan we share your memories and hold them dear. We will cry tears of joy, share belly laughs and celebrate milestones within our walls. We find beauty in all the details and strive to make the little things as important as the big ones. We will keep your secrets like a well trusted friend and are humbled that you have shared them with us.
A Southern Swan Bride is both graceful and discerning and shares the same love of southern hospitality that we do. Above all The Southern Swan Bride is timeless and beautiful. We invite you to become a Southern Swan Bride.
“Olivia was FANTASTIC! Before arriving, I filled out a questionnaire about myself and my likes and dislikes, and she nailed them spot on. She had tons of dresses already picked out when I arrived. She was fun, professional, and knowledgeable! Couldn’t ask for anything more for my first bridal appointment. Even being from Michigan, I would be willing to travel back to Florida just to buy my dress from her!”
“The Southern Swan was the most beautiful personalized bridal shop! The staff was soo attentive and really made me feel Soo incredibly special. 10 out of 10 Stars! Most amazing experience, I can’t say enough of how wonderful I felt during my appointment. Thank you soo very much! I love my dress and my veil! I will be the most beautiful bride on my wedding day thanks to you!”
“I had a dress I planned on using from 5 years prior and it didn’t work out due to sizing. I of course panicked and Olivia and her team helped calm me down and found a new dress that day! I told her what I wanted and she found the perfect dress for me on the first try, within my budget! The customer service I received was incredible. Came back for my daughter's bridesmaid dress. If you’re a bride, this shop is a must for wedding dress shopping!”