Valentine's Day is a holiday dedicated to love and romance, and it's the perfect inspiration for a beautiful wedding day. If you're planning a Valentine's Day wedding, or just want to incorporate some romantic touches into your wedding day look,...

Gettin' ready to marry your Prince Charming? If so, you need the perfect wedding dress that makes you feel like a princess on your big day! You don't get to marry "the one" every day, so we're sharing our favorite gowns you can find here at The...

Selecting the perfect color palette and bridesmaids gowns for your wedding is one of the more stress-free, exciting parts about planning the special day. If you’re dreaming of standing at the altar surrounded by a lively ensemble, here are a...

Lace wedding dresses are one of The Southern Swan's favorites! Lace wedding gowns are popular for a reason. This gorgeous fabric makes it easy to add rich details to your look. Find some inspiration below for your lace wedding...

Autumn weddings are effortlessly enchanting. This shifting season’s comfortable climates, fading natural landscape, and breathtaking, warm-toned color palette create a dreamy, picturesque setting fit for a fairytale-like ceremony. If...

At The Southern Swan, we pride ourselves in taking excellent care of every supporting member of your wedding day, offering a gorgeous selection of dresses for your bridesmaids, mothers, and of course, we couldn’t forget about the groom and his...

Here at The Southern Swan in Lakeland, Florida, we know how important it is to share the milestone of finding your perfect wedding dress with the best group of supporters! In our experience, all brides have a dream of finding the perfect wedding...