Blog

Colorful Bridesmaids Dresses


Nov 08, 2022

Selecting the perfect color palette and bridesmaids gowns for your wedding is one of the more stress-free, exciting parts about planning the special day. If you’re dreaming of standing at the altar surrounded by a lively ensemble, here are a...

A Guide To Bold Lace Styles


Oct 31, 2022

Lace wedding dresses are one of The Southern Swan's favorites! Lace wedding gowns are popular for a reason. This gorgeous fabric makes it easy to add rich details to your look. Find some inspiration below for your lace wedding...

Bridal Gowns Perfect For Your Fall Wedding


Sep 30, 2022

Autumn weddings are effortlessly enchanting. This shifting season’s comfortable climates, fading natural landscape, and breathtaking, warm-toned color palette create a dreamy, picturesque setting fit for a fairytale-like ceremony. If...

Shopping for Menswear at The Southern Swan


Apr 27, 2022

At The Southern Swan, we pride ourselves in taking excellent care of every supporting member of your wedding day, offering a gorgeous selection of dresses for your bridesmaids, mothers, and of course, we couldn’t forget about the groom and his...

Who To Bring to Your Bridal Appointment


Mar 31, 2022

Here at The Southern Swan in Lakeland, Florida, we know how important it is to share the milestone of finding your perfect wedding dress with the best group of supporters! In our experience, all brides have a dream of finding the perfect wedding...